Adeline

Structure

Many Webflow sites lean on one or two CMS collections. Adeline needed three key collections, each with its own logic: a Portfolio of investments filtered by sector and stage, an Investor Directory searchable across multiple criteria at once, and a Resources library with a custom masonry layout.

I worked through the relationships between collections, what the team would need to filter on, and where Webflow's native tooling would carry the weight versus where it needed help from custom code. The result holds up under real use: fast to load, calm to interact with, no filter soup.

Underneath, every collection shares a common system of components and layout rules. So when the team adds a new portfolio company or a new investor, the content composes itself correctly without anyone needing to second-guess spacing, image ratios, or hierarchy. That kind of restraint takes longer to build, and it's worth it every single time the team logs in.